For years, beer was the go-to beverage to bring to any gathering. But it’s been sidelined in a world bombarded with endless options and endless things to overthink.

So during holiday holiday season 2025, right when the age-old question,“what should I bring??” returned into everyone’s mind, we reminded people to choose the uncomplicated choice: Just Bring the Beer. Perfect for a generation that can hardly cook an omelet, let alone a Friendsgiving turkey.

Seriously, don’t overthink it. Just Bring the Beer.