MOLSON COORS: LAGER LUGGAGE COLLECTION
Nowadays, it feels like there’s a lot of pressure for that one summer weekend away. We overthink, overplan, and overpack everything. But there’s no need.
Because with good friends and beer, a great time is basically guaranteed.
All you need to do? Just Bring the Beer.
And in summer 2026, we made bringing the beer to your beach trip even easier with a travel item collection meant to transport and chill one thing and one thing only.
After the launch of the Lager Luggage Collection, we debuted our larger Just Bring the Beer campaign for summer in OOH, social and retail.
Agency: Droga5
ECD: John Parker
AD: Julie Musarra